Leaders in Location at BUILD with Mapbox 2024

Speakers reflect on the importance of customization, efficiency, innovation, and partnership when building with location technology

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September 24, 2024

Leaders in Location at BUILD with Mapbox 2024

Speakers reflect on the importance of customization, efficiency, innovation, and partnership when building with location technology

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September 24, 2024

At Mapbox, we equip businesses across diverse industries — including telecommunications, on-demand logistics, and real estate — to harness the full potential of location technology. 

At BUILD with Mapbox 2024, our annual user conference, business leaders, developers, and engineers discussed how Mapbox innovations are enhancing their work and reshaping their industries.

Across these conversations, four themes emerged as distinguished leaders in location: a commitment to customization, a focus on efficiency, a culture of innovation, and the importance of partnerships.

Watch BUILD with Mapbox recordings here.

Operational efficiency

On-demand logistics for moving people and products has become a key focus for many businesses, including Flybuy by Radius Networks. By building with multiple, integrated Mapbox products, Flybuy has optimized operations and greatly enhanced the customer experience of order pickup for their grocery, restaurant, and retail clients.

"Mapbox has been instrumental in our operations. The Directions API provides us with accurate ETAs, which are crucial for optimizing our order pickup process. Thanks to the traffic awareness feature, we've significantly improved our estimate accuracy. We also use Mapbox GL JS and staff dashboards to give our team real-time visibility into customer locations. When a customer shares their pickup details and clicks 'I'm on my way,' their ETA and tracking appear on our dashboard. This allows staff to monitor when and where customers plan to pick up their orders. With predefined pickup zones and boundaries, we know exactly when customers are nearby, and once the pickup is successful, departure tracking helps us automatically close the order. It's all about efficiency and enhancing the customer experience." - Alonso Vargas, SVP of Product, Flybuy

On-demand logistics are also a growing priority for urban mobility companies like Voi, which operates fleets of electric scooters and e-bikes across Europe. By using a range of integrated Mapbox solutions, Voi significantly improves both the user experience for riders and compliance with regulatory requirements. The partnership with Mapbox allows Voi to provide real-time, tailored information to riders for safer and more efficient journeys in complex urban environments.

"With dynamic zone avoidance capabilities, we can adapt to changing regulations and ensure smoother expansions while prioritizing user safety. Collaborating with Mapbox has been invaluable, allowing us to fine-tune our platform and enhance the user experience." - Aldona Martynenka, Product Manager, Voi

Innovating together

As a leader in location in the real estate sector, Land id emphasized the importance of user-friendly, high-quality mapping and property analysis tools for a diverse audience, including real estate professionals, appraisers, developers, and landowners. Land id builds with Mapbox to offer a solution for telling engaging stories about properties, not only about the location of the property but the detailed layout of every valuable feature that a property has to offer.

"As a GIS specialist, I've used nearly every GIS application out there, but nothing prepared me for the eureka moment I had in 2014 when I experienced the share map feature through Mapbox. It was revolutionary. I realized that the future of mapping lies in interactivity. While print maps have their place, the ability to engage with 3D visuals, photos, and soil reports in a single interactive map transforms what used to be 20 pages of static PDFs into a dynamic experience. Mapbox has always been at the cutting edge of this evolution, and I firmly believe they remain pioneers in this space. That's where we want to be — the future of mapping." - Steve Roberson, CEO, Land id

Mapbox is also powering innovations to enhance road safety and transportation efficiency, and companies like Michelin Mobility Intelligence are at the forefront. By using Mapbox Traffic Data to develop advanced analytics on driver behavior along specific road segments, Michelin Mobility Intelligence is redefining how data can be applied to urban planning and transportation strategies.

"As Michelin becomes increasingly data-driven, our mission is to lead the way toward more sustainable and safer mobility. With over 6 billion kilometers of analysis and millions of connected drivers, we've established ourselves as a leader in mobility data. Our partnership with Mapbox has enabled us to leverage real-time traffic data, enhancing road safety insights for transport departments and cities by capturing actual driving behavior, far surpassing traditional data sources." - Fabrice Guineau, CMO, Michelin Mobility Intelligence

Customization for the end customer

In one of the BUILD sessions hosted in Japanese this year, special guest developer Akihiko Kusanagi shared his innovative applications for building custom real-time location maps. As the creator of Mini TOKYO 3D, Hakone Ekiden, EQ Locator, and Hanabi Real Time Map, Kusanagi shared his insights on leveraging live data to create dynamic and engaging content. 

“By combining real maps with live data, we can create engaging content that attracts users. Mapbox’s rendering performance, aesthetic map styles, and compatibility with web technologies are great." - Akihiko Kusanagi, Creator of real-time location maps

Customization for the end user is essential in today’s location technology landscape. The expert implementation team at Veido builds with Mapbox to tailor innovative mapping solutions to the specific needs of their clients, ensuring that every aspect of the user experience is optimized for efficiency and convenience. With a diverse portfolio of mobility and logistics projects, Veido demonstrates the value of adapting technology to meet specific needs.

“At Veido, we specialize in providing comprehensive services across various mobility projects, including logistics, microtransit, and rideshare. As we embrace a new era of technology, effective mapping and information streamlining are crucial. Our collaboration with Mapbox plays a vital role in optimizing our logistics domain, integrating carriers, brokers, and 3PLs seamlessly. With solutions that enable us to scan and verify paperwork in just seven seconds, we ensure that drivers arrive at the exact correct location without confusion. By capturing detailed metadata and tracking every step of the delivery process, we can provide valuable analytics and insights. Mapbox is an essential partner in making this all possible.” - Vadim Makarenko, CTO, Veido

Dedicated partner support

Telecommunications giants around the world use location intelligence to visualize their real-time network coverage, optimize operations, and power innovative IoT products. In this session, Isaac Calvo, a Product Engineer at Verizon, shared his approach to using location technologies within the Verizon Gizmo smartwatches. He also shared why he has enjoyed building alongside the Mapbox team.

“One of the things we love about Mapbox is their quick response whenever there's an issue. They actively listen to our feedback, conduct the necessary research, and provide timely updates. This responsiveness is crucial for us, especially when parents (our customers) reach out with concerns." - Isaac Calvo, Product Engineer, Verizon

Another leader in location, Anaplan, exemplifies how integrating advanced geo-mapping capabilities can significantly enhance business operations and decision-making processes. By combining their powerful business planning platform with Mapbox location services, Anaplan equips organizations to visualize and analyze data in new ways, enabling teams to respond swiftly to market changes. This collaboration not only streamlines workflows but also drives better outcomes across various functions.

“We needed a location provider that would collaborate with us to experiment and iterate on our technical implementation and product strategy for selling the advanced features powered by Mapbox Boundaries. I'm happy to say that the Mapbox team has been an excellent partner in both areas.” - Dana Therrien, VP of SPM & Revenue Operations Advisory Practice, Anaplan

What’s ahead

Thank you to everyone who attended and contributed to BUILD with Mapbox 2024. Together, the Mapbox community is applying location technology to transform industries around the world. 

Find more ways to connect with other leaders in location within the Mapbox community at our upcoming webinars and events.

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