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Mapbox provides flexible visual map-based storytelling for 3 million daily users of the USA Today

Key benefits of building with Mapbox

  • Impactful geo-enhanced storytelling made with Mapbox drives content engagement
  • Mapbox Geocoding ensures personalized interactive map experience
  • Mapbox is flexible enough to enable rapid storytelling today and every day

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On a map, the blue dot shows you where you are. For 3 million daily readers, the blue dot on their newspaper, news app, or news site means they are in the center of the story. With its signature colorful visual storytelling that draws readers into historic events and groundbreaking reporting, USA Today has grown into America’s most circulated news source.

USA Today’s maps don’t just drive content engagement — they move issues. Their Pulitzer Prize winning The Wall visualized every single mile of the US border with Mexico, and 2019’s Mortgage Foreclosure Analysis drew congress’ attention to abusive practices on reverse mortgages sold to senior citizens

Interactive Storm Tracker
Left: "Seniors were sold a risk-free retirement with reverse mortgages. Now they face foreclosure." Right: "Including El Paso and Dayton, there have been 112 people killed in mass shootings this year."

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