Mapbox Japan Debuts at CEATEC 2023, Showcasing Cutting-Edge Location-Based Marketing Solutions

October 13, 2023

Tokyo, Japan – October 13, 2023 – Mapbox Japan G.K., a leader in digital map development platforms, is excited to announce its inaugural participation in CEATEC 2023, held from October 17 to 20 at Makuhari Messe in Chiba City. As a member of the Location Based Marketing Association (LBMA) Japan, Mapbox Japan will present innovative solutions that harness location information for advanced marketing strategies.

Exhibition highlights:

  • Mapbox Geofencing: Attendees will experience demonstrations of this service, which allows businesses to set virtual boundaries and deliver targeted information, such as coupons, to users within specific areas in real-time. By integrating with Customer Relationship Management (CRM) systems, it enables personalized content delivery based on user demographics and measures visit frequency and dwell time, enhancing marketing effectiveness.
  • Customizable digital maps: Mapbox's platform offers easy customization with features like coloring, fonts, 3D displays, and heatmaps. Its optimized vector data ensures smooth rendering of large datasets, making it ideal for applications in navigation, weather information, marketing analysis, metaverse projects, and gaming.

Speaking engagement:

  • Topic: "New Methods of Utilizing Maps in the Marketing Domain"​
  • Date & Time: October 19, 2023 (Thursday), 11:10 AM – 11:30 AM​
  • Speaker: Kazuhiro Terada, Senior Account Manager at Mapbox Japan​
  • Overview: The presentation will cover an introduction to Mapbox, its latest initiatives, and explore the potential of location-based marketing through case studies.

CEATAC 2023

  • Dates: October 17 (Tuesday) – October 20 (Friday), 2023, 10:00 AM – 5:00 PM​
  • Venue: Makuhari Messe, 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture​
  • Admission: Free (Registration required)​
  • Registration: CEATEC 2023 Registrationmapbox.jp
  • Organizer: Japan Electronics and Information Technology Industries Association (JEITA)​
  • Official Website: CEATEC 2023

Through its participation in CEATEC 2023, Mapbox Japan aims to expand the market for location-based marketing analysis and demonstrate the transformative potential of digital maps in various business contexts.

About CEATEC 2023

CEATEC 2023, themed "Toward Society 5.0," is an international exhibition aiming to achieve a society that balances economic advancement with the resolution of social issues. It serves as a platform for various industries to converge, showcasing solutions, products, and technologies that contribute to this vision.​

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About Mapbox

Mapbox is the leading maps and location platform powering a new generation of location-aware applications. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation for people, packages, and vehicles everywhere. More than 4 million registered developers and 40 percent of Fortune 500 companies have chosen Mapbox because of the platform's flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.

For more information, visit www.mapbox.com.