Tokyo, Japan – September 4, 2023 – Mapbox Japan G.K., a leading digital map development platform company, is pleased to announce its inaugural participation in the Tokyo Game Show 2023. The event will be held at Makuhari Messe from September 21 to 24, with Mapbox Japan exhibiting during the Business Days on September 21 and 22.

Expanding the potential of location-based games:

Location-based games, which integrate real-world movement into gameplay, have seen a surge in popularity. These games not only attract traditional gamers but also appeal to new demographics seeking health benefits through active play. As this genre becomes a significant segment of the gaming industry, the demand for sophisticated digital maps that facilitate data integration and ease of development has grown.​

Mapbox contribution to game development:

Mapbox offers a highly customizable digital map development platform, allowing developers to tailor colors, fonts, and designs to fit their game's aesthetic. The platform supports diverse data representations, including 3D displays and heatmaps, and efficiently handles large datasets through optimized vector data conversion. This versatility has led to its adoption across various applications, such as navigation apps, weather forecasting, and corporate marketing analytics.​

In the gaming sector, the Mapbox technology has been utilized in titles like "Nobunaga's Ambition: Reborn," released by KOEI TECMO GAMES on August 31, 2023, demonstrating its capability to support location-based game development.​

Exhibition highlights at Tokyo Game Show 2023

Attendees can experience demonstrations of the "Mapbox Gaming Solution," an application designed for game developers, and "Mapbox Playable Locations," a tool essential for placing in-game items and checkpoints. The booth will also showcase case studies of Mapbox's integration in game development.​

Through its participation in the Tokyo Game Show 2023, Mapbox Japan aims to promote the advancement of location-based game development and contribute to the expansion of the gaming industry.​

Event details:

• Name: Tokyo Game Show 2023 (TOKYO GAME SHOW 2023)​
• Organizer: Computer Entertainment Supplier's Association (CESA)​
• Co-Organizers: Nikkei Business Publications, Inc.; Dentsu Inc.​
• Dates:
  
  • Business Days: September 21 (Thursday) and September 22 (Friday), 2023, 10:00 AM – 5:00 PM​
  • Public Days: September 23 (Saturday) and September 24 (Sunday), 2023, 10:00 AM – 5:00 PM​
• Venue: Makuhari Messe (Mihama-ku, Chiba City), Exhibition Halls 1–11 / International Conference Hall / Event Hall​
• Official Website: Tokyo Game Show 2023